Cindy Falk has spent 40 years helping Kansas Wheat connect with consumers through recipes, baking demonstrations, nutrition education, and the beloved Kansas Wheat recipe booklet tradition. In this episode, host Aaron Harries chats with Cindy about her upbringing on a Kansas farm, the “Speak for Wheat” spokesperson program she helped grow, and the behind-the-scenes work of answering baking questions (and busting myths) with a calm, science-first approach.
You’ll also hear how the Kansas Festival of Breads evolved into the National Festival of Breads, turning home bakers into wheat ambassadors through harvest tours, mill visits, and live baking events. As Cindy steps into retirement, she shares what she’ll miss, what she hopes to do next, and leaves listeners with a simple truth that sums up her career: “Bread is the stuff of life.”
