In this episode of Wheat’s On Your Mind, we sit down with Kyle Bauer, a Kansas broadcasting trailblazer whose farm-focused radio stations reach thousands across the Plains. What started as a philanthropic rescue of a failing FM station has evolved into a multi-state network—driven by locally produced content, deep community roots, and a commitment to serving both listeners and advertisers with heart and precision.
Kyle shares the behind-the-scenes mechanics of ag radio, from staffing strategies and flexible programming to why young farmers tune in once they hit 28. He also sounds the alarm on the threat to AM radio in newer vehicles and explains how stations like his remain essential lifelines for rural communities. Whether you're passionate about media, farming, or both—this is a must-listen episode.
